Established in 2014 by Dana Sellitti, SerenDipity is a fashion boutique known for being timeless and feminine. Showcasing both International and Local designers, Dana carefully handpicks every collection and aims to bring you pieces that effortlessly fit into your wardrobe and can be worn with love for years to come. Dana also works closely with labels to create designs available exclusively to SerenDipity Boutique.

Dana set out to create a specialty neighborhood boutique where locals could always find something new and have an opportunity to work with a stylist. She has a myriad of experience in luxury fashion and branding. She wanted to bring her savvy style and eye for fashion to the greater Pittsburgh area at affordable prices featuring hot new designers. With over twenty five years of experience, including working at Saks Fifth Ave, Dior and Louis Vuitton, her fashion expertise will be sure to impress. Dana hosts events and gives clients personal style consultations.


Google Reviews

4 reviews
  • Sheena Sellitti
    Sheena Sellitti
    6 years ago

    Dana has not only created a wonderful place to shop til you drop in Weirton, but she has also brought lifestyle, community, and nonetheless fashion to our little town! Her store provides a fun and fresh place for women of all ages to come together and bond over hot new trends, beautiful quality clothing and not to mention accessories! And if there’s something you want but can’t find, Dana can get it for you!!! Ladies, you will love it here! 🛍👯‍♀️🥂

  • Linda Spanovich
    Linda Spanovich
    2 years ago

    Great local boutique. Excellent selection and very helpful staff!

  • Dawn Carte
    Dawn Carte
    a year ago

    Cute items but outrageous cost for not designer brands

  • trinitytla
    3 years ago

    Beautiful pieces for everyone and Its great supporting small businesses!